Corporate event for Serramenti Dinamici

I have known Serramenti Dinamici for many years: long before this project, I curated Daniela and Angelo’s wedding. Seven years later, I was contacted again for something entirely different, yet just as meaningful. Founded in 1973, Serramenti Dinamici is now led by the new generation. The occasion was twofold: to celebrate the company’s 50th anniversary and to symbolically mark the transfer of shares from the founding generation to the next. The objective was clear: to create an elegant corporate event that reflected the brand’s identity while conveying a warm, inclusive atmosphere — engaging partners, collaborators, employees, and suppliers alike. An event capable of telling the story of the company as one extended family. The corporate colors, yellow and blue, became the guiding thread of the entire design concept. To make the experience more dynamic, a “yellow touch” dress code was introduced, freely interpreted by the guests. Hospitality marked the first relational moment. For the welcome toast, we created personalized tags for the flutes — a simple yet distinctive detail that immediately communicated the spirit of the event and the brand identity. The gastronomic proposal followed the same vision: a locally inspired menu designed to honor the company’s roots, paired with carefully selected regional wines chosen for balance and recognizability. Soft background music accompanied the entire experience, while a dessert and gelato buffet brought the day to a fresh and fitting close — perfect for a warm September afternoon. The most meaningful moment came with the cake cutting. Customized with the company logo and colors, it was entrusted to the founding partners. Their heartfelt and sincere speech marked the symbolic handover to the new generation, deeply moving everyone present. An event that celebrated not only an anniversary, but an entrepreneurial story built on people, values, and continuity.